Gesto Type Family
Gesto is a type family that explores the expressiveness of a specific tool — the brush — while questioning the classic constructions of uppercase and lowercase.
During the early stages of the research, two sources had a strong influence on the development of the project. On one side, there was the horizontal emphasis of Eurostile: a typeface designed by Aldo Novarese in 1962, which has a strong character while remaining a workhorse design. On the other, there were the strength, the energy and the rhythm of Arrighi’s and Tagliente’s calligraphic pieces; features that have always fascinated Ruggero.
Gesto has been designed enhancing this strong dualism and finding different balances and solutions depending on its aim.